Think Pink

Think Pink: Tackle Breast Cancer With WOW!



Make the Crucial Catch and detect breast cancer early! 
WOW has teamed up with Washington Area Toyota dealers to support the fight against breast cancer. From the provision of health tips to the distribution of pink ribbons on gameday, the burgundy and gold need your help to think pink so we can tackle this deadly disease.

Make the crucial catch by using the following health tips to detect breast cancer early:
- Begin monthly breast self-examinations by age 20
- Receive a clinical breast exam every three years starting at age 20
- Schedule mammograms and clinical breast exams each year beginning at age 40

Early detection through annual breast cancer screenings and mammograms is often the best defense and the best way to catch breast cancer early. For every catch made by the Redskins on the field this season, the Washington Area Toyota dealers will donate $50 to the American Cancer Society to benefit breast cancer research and outreach programs. 

Click on the map below to find a Washington, D.C., area clinic nearest you and schedule an appointment today for yourself or someone you love.



Redskins Breast Cancer Awareness Game


Every October, the Washington Redskins designate one game as the official breast cancer awareness game. Fans attending the game are welcomed by Tanya Snyder, wife of Redskins owner Daniel Snyder and WOW founder, and hundreds of Zeta Tau Alpha members who distribute more than 60,000 THINK-PINK!® ribbons and breast cancer awareness educational materials each year. The breast cancer awareness game features game balls with pink ribbon decals, on-field pink ribbon stencils and pink goal posts, as well as pink equipment for players including cleats, wristbands, gloves, sideline caps, helmet decals, chin straps, sideline towels and more.

Mrs. Snyder and ZTA started the campaign for breast cancer awareness in 1999. With the founding and continuous support of Mrs. Snyder and the Washington Redskins, ZTA created a national model for its THINK-PINK!® breast cancer awareness and education campaign throughout the NFL.

WOW is dedicated to becoming a breast cancer resource and support group for women in the Washington, D.C., area. By raising awareness, providing resources and stressing the importance of annual screenings, WOW hopes to tackle breast cancer one screening at a time.

It's our turn.

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