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NFL ANNOUNCES NEW WOMEN'S APPAREL AND GAMEDAY PARTY CAMPAIGN!

09.20.2011 / Blog Posts Fashion Redskins

As the Redskins prepare to take on the Cowboys Monday night, there seems like no better time to showcase the NFL's new women's campaign focusing on rivalries!

Featuring Mrs. Tanya Snyder, wife of Redskins owner Daniel Snyder, and Charlotte Jones Anderson, Dallas Cowboys EVP of Brand Management & Daughter of Cowboys Owner Jerry Jones, the campaign is part of this year's NFL Fit For You Women's Apparel campaign, highlighting the NFL's effort to bring its female fans more ways to show off their team pride at the game, at the office, on the town and at home with the new apparel campaign and website to accompany it.

Female fans should check out NFL.com/women, which showcases the NFL Women's Apparel line, complete with product features, rivalry highlights, and Q&A with some of the designers. The site also features the NFL Party section, complete with a weekly NFL Homegating blog full of party tips and recipes and the NFL Recipe Showdown contest, which fans can enter by submitting their favorite NFL recipes and voting on the best. Both sections of the site are updated weekly to showcase new rivalries and products!

So, what's new from the NFL Women's Line this year? Team products include: 

     - Rain and Winter Boots from Cuce Shoes      

     - High-End Bags from Moda  

     - Nail Polish Featuring Team Colors   

     - NFL team-branded Denim Skirts        

     - Jewelry such as stackable rings, bangle bracelets and chandelier earrings     

     - Homegating essentials such as the NFL Party Pack, wine glasses, aprons and more!

Ads for the campaign feature wives and daughters of NFL coaches and team executives showing women how to dress up their team apparel with everyday wear, and celebrating some of the NFL's biggest rivalries  much like the one above!

Some of the rivalries shown in the campaign include:

Division Rivalry:  Charlotte Jones Anderson (Dallas Cowboys EVP Brand Management & Daughter of Cowboys Owner Jerry Jones) & Tanya Snyder (Married to Washington Redskins Owner Daniel Snyder)

Geographic Rivalry:  Suzanne Johnson (Married to New York Jets Owner Woody Johnson) & Gwen Reese (Married to New York Giants General Manager Jerry Reese)

Championship Rivalry: Alex McCarthy (Daughter of Green Bay Packers Head Coach Mike McCarthy) & Meghan Rooney (Daughter of Pittsburgh Steelers President Art Rooney II)

Sibling Rivalry: Ingrid Harbaugh (Married to Baltimore Ravens Head Coach John Harbaugh) & Sarah Harbaugh (Married to John Harbaugh's brother, San Francisco 49ers Head Coach Jim Harbaugh)

"We are pleased to introduce a new campaign for our female fans that combines their desire to celebrate the game in style with the traditions and rivalries of the NFL," said Tracey Bleczinski, the NFL's Vice President of Consumer Products. "We are excited to help our female fans express their passion for their teams and for football through unique apparel fit for them and a robust roster of NFL Party products perfect for homegating."

Click Here to see even more NFL Women's Apparel, accessories & homegating products!

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